Grow Your Service Firm

Chapter Titles

• Service firms – are they any different? What are the common pains?
• Got stuck?
• How to get ahead of the competition
• Why should people bother to buy from you? (WSPB2BFY?)
• Why doesn’t (traditional) marketing work?

• The Expert! model; Steps to becoming an expert
• The marketing pack
• Identifying the most effective sales method
• The ads don’t work - WOMM

• One-minute brand test
• The law of the vital few - sacking the scum!
• The long tail
• Sell by the hour, product or by value

• Put up the prices
• Gold, silver, bronze...
• Death Valley
• A fast and effective planning process

• 21st century PFS 2010
• Client fundamentals
• Why you are not paid what you are worth
• Stop being so boring      

• Eat that frog      
• Systems: before/after the sale
• You are your diary
• Free is free: Expensive is the new free

• Fish where the fish are
• How to lose clients without really trying
• You don’t get sued for crappy performance!
• DIY – can you do this on your own?

• Can’t sell, won’t sell
• An experiment in successful sales copy
• Too much in love with your own product?

Read related articles

View testimonials

Go back to the Grow Your Service Firm page

Social Media

Or use the hashtag #GYSF when mentioning the book on Twitter

Order The Book

Order the book from Amazon.co.uk

Order a signed copy for £12.99 inc. P&P.

Postage Destination

UK & NI (Free P&P) £12.99 GBP Europe (Including Ireland) £15.99 GBP Rest Of The World £17.99 GBP