Available To Buy

Beating the Credit Crunch

Here is a book with a short shelf-life, hopefully a few months. Realistically it might last a couple of years.

The aim of this book is simple – to show you how to trade your way out of the credit crunch; to make money and get on with your life.

Available To Buy

Bright Marketing

Based on a series of award-winning workshops, Bright Marketing reveals that in a world where much is the same, your business needs to be a bit different in order to stand out from the crowd.

This revolutionary book shows you how you can apply simple practical changes to your business to ensure its success!

Available To Buy

Kick-Start Your Business

Available To Buy

Customer Is King

‘These two books are essential reading for the entrepreneur…’

Institute of Management Consultancy’s Professional Consultancy Magazine

Available for Download

The Start-Up Essays

Available from the Shopping Cart

Review by the Institute of Management Consultancy

Kick-start your Business - Customer is King

by Robert Craven

These two books are essential reading for the entrepreneur whether just starting out in business or evaluating progress at a later stage.

The first book offers a practical hands-on approach to putting a business in order by effectively examining the businesses strengths and weaknesses and then implementing an action plan to set it on a more profitable route.

Robert Craven is one of the UK’s best-known and sought after speakers on entrepreneurship; anyone who has experienced one of his impactive presentations will know exactly why.

He has been described as one of the UK’s leading marketing specialists, and reading the second book, ‘Customer is King’ illustrates his ability to explain complex marketing issues in an easy-to-understand and practical way. Indeed, there is a strong marketing flavour in both books; but the ‘Customer is King’ as its name implies, focuses on this aspect of business and offers the reader a good understanding of positioning a business to optimum effect in the marketplace.

‘Kick Start Your Business’ is more of a fine tuning action plan for busy entrepreneurs to examine their business practices and their values to ensure their organisation is running effectively and working ‘smarter not harder’. It gives check-lists of activities that most entrepreneurs will recognise as sound business sense and it is useful to have all these ideas listed in one source.

The book is easy to read and can be ‘dipped into’ or alternatively there is a detailed action plan to guide the entrepreneur along a route towards greater productivity and profitability. Case studies are included along the way to illustrate that the ideas have worked successfully in practice; there are also examples where less successful organisations could have improved their situation by use of the techniques.

Overall, these two books, which are published within a larger series of business books, are excellent value for their advice, tools and techniques, written in helpful non-technical language; I challenge every entrepreneur not to find a new idea or improved business process inside their covers to improve their own business.

OTHER BOOK CONTRIBUTIONS

• Be Clear - How To Communicate Successfully
  by Christine Searancke - Foreword by Robert Craven
• 20/20 Insight
  by Rachel Thackeray - Series Editor: Robert Craven
• Doing The Business
  by David Hall - Series Editor: Robert Craven
• The Bottom Line
  by Paul Barrow - Series Editor: Robert Craven
• Do Something Different
  by Jurgen Wolf - Series Editor: Robert Craven
• It's Not About Size
  by Paul Dickinson - Series Editor: Robert Craven
• The Best Laid Plans
  by Paul Barrow - Series Editor: Robert Craven
• PR Power
  by Amanda Barry - Series Editor: Robert Craven